Luxury brands have been flocking to Japan as of late, making their mark through exhibitions, capsule launches, and appearances at the World Expo. This week, Swiss watchmaker Omega chose Kyoto—the country’s ancient capital and cultural heart—to unveil its newest timepiece: a petite 30mm Aqua Terra.
Set against the backdrop of temples and centuries-old traditions, the brand emphasized the artistry and precision it shares with Japanese craftsmanship. The new movement powering the Aqua Terra took years to develop—an engineering marvel for a case so small.
On Wednesday evening, guests gathered at the mountaintop Shogunzuka Seiryuden Temple, which overlooks Kyoto’s skyline. There, on the expansive viewing deck, attendees sipped champagne and sake, mingled with geishas, sampled regional delicacies, and listened to local musicians.
Inside the temple, Omega President and CEO Raynald Aeschlimann introduced campaign stars Ashley Graham, Ariana DeBose, Marisa Abela, Tems, and K-Pop singer Danielle Marsh. All were dressed in ethereal whites and neutrals, each wearing a different colorway of the new watch. The campaign’s theme—“little secrets”—served as a conversation prompt. Marsh revealed her pre-concert rituals (stretching tops the list), Tems shared her dream collaborations (Stevie Wonder, Sade, Billie Eilish), and Abela admitted she’d pursue a career as a hotel and food critic if not acting.
Earlier that day, guests participated in workshops on Japanese calligraphy, tea ceremonies, and wagashi (traditional sweets). The immersive experience concluded with a performance by two geishas. Despite the summer heat, the group also toured Kyoto’s temples and shrines, capping the day with a dinner of Kobe and Wagyu beef at the famed yakiniku spot Tendan.
Read the full article here
