Saturday night, Fanatics CEO Michael Rubin added to the fun with his annual Fanatics Super Bowl Party. The star-studded fête took place at The Sugar Mill, a sprawling indoor and outdoor venue in downtown New Orleans. Despite the heavy traffic throughout the city, actors, athletes, musicians, and models arrived in high spirits and were ready to celebrate.
Rubin, a consummate host, attended with his wife, Camille Fishel, who wore an Acne two-piece business-inspired set. “New Orleans is an incredible city, and people come here to have fun,” the CEO said on the blue carpet. “You see them staying out all night and you see so many hungover faces in the morning. What I really love to see is the energy at this party, with so many people excited to be here and have a good time.”
There was a strong showing of leading men, including Leonardo DiCaprio, Tobey Maguire, Zac Efron, Miles Teller, Orlando Bloom, Kevin Costner, and Paul Rudd. Martha Stewart, Jessica Alba, Emma Roberts, Gayle King, and Gabrielle Union made appearances alongside models Winnie Harlow (who arrived straight from Christian Siriano’s runway) and Brooks Nader. Sauce Gardner of the NY Jets donned a sporty Celine look, while Pete Davidson made his love of beignets clear with a Cafe du Monde bucket hat. New Orleanians Gayle Benson, the owner of the New Orleans Saints, and Eli Manning also joined in on the fun.
Several athletes with Louisiana ties were in attendance, including Joe Burrow (who arrived with Raising Cane’s founder Todd Graves), Shaquille O’Neal, Livvy Dunne, Serena Williams (whose 2017 wedding was just blocks away), and Vogue cover girl Angel Reese, who was recently announced as part of the 2025 Met Gala’s host committee.
“[The cover] was my dream come true,” she exclaimed. “Anna [Wintour] been amazing to me during this whole process of being able to dive into being an athlete and also being a fashionista.”
Inside the party, guests snacked on New Orleans favorites like mini muffulettas, Zapp’s Potato Chips, beignets, praline popcorn crunch, and the city’s famous Lucky Dogs hotdogs. Gameday-inspired fare like sliders, chicken sandwiches, and fries were served near a hurricane bar where attendees had the opportunity to try one of the city’s most infamous beverages. Several activations from the brand, including Fanatics Betting & Gaming, Fanatics Live, Lids, Mitchell & Ness, and Topps, were spaced throughout the event.
The festive party had nine performances co-headlined by Travis Scott and Post Malone, with surprise sets by DJ Chase B, Meek Mill, Quavo, Ciara, Latto, and Ludacris. They were in good company with fellow musicians and rappers like Megan Thee Stallion, Sexyy Red, GloRilla, DMC, E-40, Lil Baby, Tinashe, Saweetie, and Stormzy.
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