An Intimate Spectacle: Inside the Frick Collection’s Grand Reopening Gala

Staff
By Staff
2 Min Read

The guest list was as polished as the parquet floors. Among the artfully dressed attendees were Ivy Getty, theater impresario Jordan Roth, bringing his signature flair, and Young Fellow Co-Chair Laurence Milstein. Gala chairs Margot and Jerry Bogert, longtime supporters of the Frick, led the evening’s festivities with a sense of gracious, old-world hospitality.

Selldorf, known for her sensitive treatment of historical spaces, brought a considered grace to this commission. Tasked with modernizing the Frick without compromising its soul, she expanded the museum’s footprint by 10%, added 30% more gallery space, and introduced thoughtful new amenities: a 218-seat auditorium, a dedicated gift shop, and—for the first time in the institution’s history—a café. “In a funny way, this project was about safeguarding the art,” she told Vogue last night, the West Gallery that evening, “but in doing so, making it more available for everyone.”

That ethos of accessible splendor was echoed in every detail of the gala, where flowers weren’t mere decoration but part of the spectacle. Brian Bowman and Dan Dahl of BowmanDahl—the evening’s floral and event design visionaries—sourced blooms from Italy, Japan, and the Netherlands, crafting arrangements that felt more like installations than centerpieces. Longtime collaborators with the Frick, the duo considered the night a culmination of their creative journey with the institution.

Photographed by Huy Luong

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