On Tuesday evening, Jimmy Choo and Vogue Club came together at the brand’s New York flagship on Madison Avenue for an evening of conversation and creativity as the buzzy cocktail party welcomed members to privately shop the spring collection. Guests sipped champagne and signature cocktails and they engaged with the artistry behind the Jimmy Choo designs in a setting that felt both indulgent and personal.
To top off the experience, Vogue’s Naomi Elizée sat down with Sandra Choi, the brand’s creative director, for an intimate discussion delving into Sandra’s role at Jimmy Choo and how she sees the brand’s future. Sandra also shared insights into the evolution of the Jimmy Choo woman—and was quick to point out how her own confidence and style have evolved while also staying true to the brand’s DNA.
As the conversation continued to flow, Sandra and Naomi discussed the challenges of running a global luxury brand in an ever-changing market. Sandra spoke candidly about the biggest hurdles facing the industry today and how Jimmy Choo handles them by continuing to adapt and staying resilient while still maintaining its signature glamour.
Questions from the audience touched on the brand’s heritage, its future, and the evolving landscape of luxury commerce. Sandra looked back—and ahead—on her professional journey with Jimmy Choo, Naomi guided the conversation with her signature insight, and together they unraveled the magic behind the brand’s enduring appeal.
For the Vogue Club members fortunate enough to be in attendance, it’s sure to be a night not easily forgotten!
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