After four days of hair and makeup tests, Miuccia Prada (lovingly referred to as Mrs. Prada), Raf Simons, and Prada Beauty global creative makeup artist Lynsey Alexander finally settled on a look for the Spring/Summer 2025 show: “Mrs. Prada said the makeup concept was about revealing who the girls were as individuals,” Alexander tells Vogue exclusively moments after the show. “They’re very into not having a one-shape-fits-all kind of thing.”
For Alexander and her team of quick-applying artists, that meant 53 individualized makeup looks. Each model—“all amazing, new, young faces,” she says of the casting—was treated with “a bespoke approach” when it came to creating a makeup look. “For some of the models, we added more freckles. For some of them, we added more sunburn if they’d already been in the sun. Some of them, we paled them back, like Prada girl Julia Nobis, who has this milky, alabaster skin.”
The throughline between each model, of course, was a few key Prada Beauty products: Reveal Foundation, Moisturizing Lip Balm, and the new Skin Blurring Primer, which Alexander says “was all some girls needed.”
When there’s no set formula for beauty, it also means that sometimes a seemingly random model can even have a deep berry lip. “We had 52 natural lips and one crazy, black, shiny lip, and you’d sort of think, ‘I wouldn’t expect that,’ but that’s the fun of it,” the makeup artist says. Makes sense for what Vogue‘s own Nicole Phelps calls “the most bonkers Prada show in some time.” When sun visor-ish hats with portholes or superhero style shades are involved in a look, not much more is needed.
Marco Lessi
Marco Lessi
Marco Lessi
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