Viva la Diva: Meet Danish Style Star Siggy Sonne

A 21 year-old Dane with elfin charm, Siggy Sonne is a model, stylist, muse, self-described diva, and lead singer of the band Fame Hunter. Based on his daily routine, it seems fair to add fashion obsessive to that list: Sonne’s morning routine is watching fashion shows and sourcing vintage online while enjoying a coffee. His most recent score was a pair of Prada’s spring 2011 sunglasses with baroque arms; his favorite shows “are always Karl Lagerfeld for Chanel,” with spring 2005 and fall 2009 couture topping the list.

When we Zoom, Sonne is at a friend’s house for dinner, cocktail in one hand, phone in the other. His hair is scraped back and he is wearing a cropped jacket in black and white with gold buttons up the front—sort of a Metropolitan vibe without the chintz. “My personal style,” Sonne says, like is a classy, rich woman from the Upper East Side, or the 16th arrondissement Paris, very the Karl Lagefeld Chanel girl. I’m into the ’60s right now—little mini dresses and little jackets—but then I love to mix it up, because I also have this rock thing—indie sleaze and this whole ’00s New York underground style.” The glam aspect of Sonne’s style carries over into Fame Hunter’s sound, which he describes as “electronic Pop Music-inspired late ’00s [music] like Glass Candy and the Yeah Yeah Yeahs,” as well as “the bands under the Italians Do It Better label.”

Music runs in the family—Sonne’s mother sings and his father is the drummer in Denmark’s popular rock band D-A-D (Disneyland After Dark)—and he took to the performative aspects of fashion easily. Signed to Scoop, Sonne has been modeling since 14, after appearing in a local magazine with his mom. “I’m obviously not that tall, but I used to be a professional dancer, so I know how to move my body and I know how to walk,” notes the Dane who is a favorite of indie brands like Nicklas Skovgaard and Bonnetje. These days, Sonne notes, “I’m picky. I only do the jobs I want to do.”

When it comes to working with All-In, the Paris-based independent label, it was co-founders Benjamin Barron and Bror August Vestbø who did the picking. In 2022, after graduating from high school, Sonne moved to Paris to pursue his fashion dreams—which lie not in design, but in art direction. Familiar with All-In magazine and seeing that they had a show coming up, Somme DMed the duo to ask if he could attend their spring show. Initially he was invited to join the waiting list, but “the next day they asked me if I wanted to walk the show…. it was really random.”

Similarly out-of-the-blue was the formation of Fame Hunter, which started out as a fake band. One of Sonne’s friends, Cecilie Jørgensen, founder of the now shuttered label Icon Visions, was tapped to interpret the Adidas Superstar in her own way. Having chosen a music video format, she needed a band, for which she recruited Sonne (vocals), Heva Vaupel (guitar), and Mads Bergland (production). They wrote a song, “Low Moral Superstar,” for what was supposed to be a one-off project, and then penned a few more for a live performance for the launch event. To everyone’s surprise, Fame Hunter started getting bookings, and now they have an EP dropping in May. At Skovgaard’s fall show, they’ll perform a new song inspired, Sonne notes, by Versace’s spring 2008 show.